Our Client, a regional Financial Institution (Fintech) is looking for a Digital Marketing Head to oversee the formulation of the company’s digital marketing strategies and initiative. Be responsible for building a strategic road map across multiple digital and social media channels to attract, upsell and cross-sell their products.
Responsibilities:
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Accountable for the formulation of overall digital marketing strategies and to establish the company’s innovative image and leading position from an on-line platform.
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Build a strategic road map across multiple digital and social media channels and customer segments by taking into consideration target audience dynamics, needs, and business impact.
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Develop and implement customers’ acquisition, engagement / retention digital strategy/ plan.
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Spearheaded all digital marketing strategies including SEM/SEO, social media, email and affiliate marketing
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Head up all online projects including web site launches and digital marketing initiatives
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Accountable for the new website developments, copywriting, project management and continuous online management
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Use data insights in relation to digital media from big data and customer feedback to develop new digital campaigns, and to identify digital marketing technology for keeping user engagement high.
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Engage and manage appropriate digital vendor management/ solution provider relationships and deliverables
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Explore FinTech development trend in banking industry, derive insights from analyzing target customers’ e-lifestyle and banking needs, and support the development of e-finance products, services and platforms to achieve business targets.
Requirements:
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Degree in Marketing, Business or IT related disciplines.
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Minimum of 10 yearshands on experience in digital marketing/ on line business serving diverse market segments.
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Familiar with the FinTech market trend, new technologies, new products and business models.
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With proven track record in using digital marketing to achieve business results, including the use of social media platforms and other innovative internet channels.
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Be innovative with proficient organizing & execution abilities
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A leader in digital marketing with strong knowledge and experience in customer engagement, and marketing automation ensuring tight integration of mobile, SMS, APPs and email engagement activities.
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Strong marketing sense with ability to integrate digital and social media strategy into overarching marketing strategy. Passionate with digital marketing trends, new platforms, channels and tools.
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Excellent written and spoken English skills a MUST.
If you do not required working visa, please send your resume with expected salary to us as soon as possible
Personal data will be used for recruitment purpose only.
